Hello, I'm Estella, I'm a User Researcher and Product Strategist building intuitive, meaningful and data-driven experiences. I am advocate for usability principles, accessibility, and user-focused business strategy.
When I'm not focusing on product design, I enjoy working on DIY projects or sketching.
Fun fact: I am a fan of botany and botanical art! The flower icon on my website is a dogwood flower, the state flower of North Carolina.