Hi, I'm Estella

UX/UI Researcher · Analytics · Accessibility

I'm a User Researcher and Product Strategist focused on building streamlined and intuitive workflows and experiences. I am an advocate for usability principles, accessibility, and user-focused business strategy.

Case Studies

USA Today

Red Hat

Product Management · Operations Analysis · UX/UI

Defining Red Hat's accessibility program.

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USA Today

USA Today

Product Strategy · UX/UI

Leading the initiative to boost user retention.

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Solar Equity

Solar Equity

UX Research · UI Design

Redesigning information architecture, branding and UI.

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SAS Viya Prototype

SAS Viya Web Prototype

Web Dev · Data Visualization

Interactive web prototype of SAS's Viya using charts.js.

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